Color DOES Matter!

If you've ever done any research on color, you know that a particular color will most likely convey a certain emotion. For example,

emits the feeling of peacefulness and nature.

gives a sense of royalty or regalness.

generally makes one think of wood or leather, and , the most popular color, is associated with calmness. is the most vivid and is considered the most powerful of colors...the color people are most likely to react to.

If you want your website to look right to all visitors, you must also be sure to use "safe colors" for the web (see the chart at the left). Colors not included in the chart will appear as the color closest to it's match which may give your website a very different look than you want.